In today's digital world a good social media presence is essential for service industry businesses aiming to connect with clients and expand their reach. Platforms like Facebook offer unique opportunities to showcase your services, engage with your community and attract new customers.

Facebook is a powerful tool for connecting with local customers and building trust in your brand. Here’s how to make the most of it:

1. Create & optimise your business page

Your Facebook Business page is the face of your business online. Make sure it’s set up for success: ✅ Use a clear profile picture (your logo) and a high-quality cover photo. ✅ Add a compelling bio that explains what you do and where you operate. ✅ Include your contact details, website and booking link. Tip: Use free software like Canva to create your posts in the correct size.

2. Post engaging content regularly

Keep your audience interested with a mix of engaging posts: 📸 Before & after photos – Show off your work with satisfying transformations 📹 Behind the scenes videos – Give a glimpse of your process and team 📝 Customer testimonials – Share reviews to build trust 📅 Special offers & seasonal promotions – Encourage bookings with discounts Tip: Think quality over quantity, only post when you have something engaging to share.

3. Encourage reviews & recommendations

Word-of-mouth is powerful! Ask happy customers to leave Facebook reviews and tag your page when recommending your services to boost credibility and attract more local customers.

4. Use Facebook groups & local community pages

Join local community groups where homeowners and businesses ask for service recommendations. Be active, answer questions and share your expertise without being overly promotional.

5. Run targeted Facebook Ads

Facebook Ads let you reach local customers looking for window cleaning services. Start with: 🎯 Geo-targeted ads – Show your ad to people in your service area 🎯 Engagement ads – Get more likes, comments and shares 🎯 Lead generation ads – Collect customer details for quotes & bookings Tip: Even a small budget (£5-£10 per day) can bring in new leads.

6. Offer Facebook-exclusive deals

Encourage bookings by offering special discounts for customers who message or book via Facebook. Example: ‘Mention this post when booking and get 10% off your first window clean!’

7. Get leads booked directly into Squeegee

Share your Squeegee booking link on your Facebook page in posts and in ads so customers can request a quote or book a clean. Customers often message businesses with questions so set up automatic responses in Messenger to answer FAQs and direct them to book a service.

8. Use videos for greater reach

Videos are a great way to engage with potential customers. Some ideas are: ‘A day in the life’ – Show your team in action. Q&A – Answer common window cleaning questions. How to maintain your windows between cleans.

9. Cross-Promote with other local businesses

Partner with local estate agents, other cleaning services or landscapers to cross-promote each other’s services.

10. Track & adjust your strategy

Use Facebook Insights to see which posts perform best and adjust your content strategy based on engagement and reach. Facebook is a free and powerful marketing tool that can help you attract more customers, build trust and grow your window cleaning business. Stay consistent, engage with your audience, and experiment with different types of content to see what works best.