SAMS was founded in October 2022, by Sam Bennett with a mission to create employment and training opportunities for individuals who may otherwise face social exclusion.

'With zero experience, no money and no driving licence, I started cleaning windows on a pushbike with nothing but an ‘I can’ attitude. I hustled my way into contracts—PureGym being one of the first—promising sparkling windows and top service in Oxford, despite not even knowing how to properly use a squeegee at the time. But with grit and determination, I pedalled through, driven by a bigger purpose: creating chances for myself and others.'

What was the reaction when people saw you were cleaning windows using a bike? 'Reactions were mixed! Some people thought I was mad, while others applauded the effort. But our unique selling point—eco-friendly, sustainable window cleaning—started to gain attention, especially in Oxford, a city proudly known as a cycling capital.

We’ve come a long way since those early bike days. Today, we operate with three electric trikes and an electric van. We work with some of Oxford’s largest colleges and run a parallel social mission through SAMS and our charity, Unbrebel Housing which I co-founded. We now support 19 residents across 5 properties in Oxford, offering housing and employability training to people coming through the National Probation Service, with backing from Thames Valley Police.

Our USP is running a sustainable business with a social heart. SAMS proudly supports the reintegration of ex-offenders into society, combining professional window cleaning with housing and training opportunities. We don’t just sell cleaning services—we sell second chances. That’s a message that resonates deeply, especially with our clients across Oxford’s prestigious colleges.

Squeegee has been with us from the very beginning. It was the very first thing I invested in when launching the business. After researching the best options, Squeegee stood out above the rest—and it still does. I genuinely couldn’t run SAMS without it.

Squeegee has been absolutely invaluable. It’s helped us stay organised, professional and scalable. The features that have made the biggest difference include automatic invoicing, Stripe integration and bulk messaging—all of which save time and help us stay on top of everything as we grow.'

What’s next for SAMS? 'We’re planning to expand our services, with a growing focus on gutter clearing and aim to reach even more areas. Most importantly, we’ll continue creating more life-changing opportunities through SAMS and Unbrebel Housing—proving that a business started on a bike can help people build brighter futures.'