Marketing for Service Industry Businesses - Website

If you are a service industry business having a website is so important. Why is this so important, how can you create one, and what options are there for hosting your new site? We will break down the options for building a website and hosting one and give you 6 reasons having a website will help your business.

Why have a website?

There are a lot of statistics that point to the importance of having a website but here are 6 reasons we feel that your business should invest in one:

1. While clients are searching for a service online, you will show up!
2. Having a website will give your business credibility
3. Potential customers can learn about what services you offer
4. Clients can get to know you and your company
5. You can provide reviews and before and after photos of your work
6. You can direct those on your site to visit your social media pages where they can engage with your regularly

Where Can I Build a Website?

The wonderful thing about websites is that there is an option for everyone and every budget. Prices can range from a simple and reasonable monthly prescription price to thousands of dollars to have one custom designed and built. You can find website templates on sites like Wordpress.com, Canva.com, Wix.com, Squarespace.com, GoDaddy.com, and many others. What if you want to really custom design your website and are willing to pay a website developer to create one for you? Two of the most well-known places to hire freelance developers are UpWork and Fiverr.

Here is the vast difference between a very simple, personally made design by someone with no experience, a template that was used on Canva.com, and one that a web developer might create for you. As you can see, all of these options will get the job done but there is most certainly a difference in user exprience and quality. The most important thing, though, is to just have a website. You will be glad you made this a priority.

Where Can I Host My Website?

According to top10.com, the top sites for web hosting are:

1. Bluehost
2. Ionos by 1&1
3. HostGator
4. GoDaddy
5. Hostinger

Take a look at their sites and see which one fits your needs and budget. There are so many options for website building and hosting but don't feel overwhelmed. Think of what you want to accomplish with your website and make a plan. As your business evolves and grows, so can your website. Most importantly, this part of marketing your business can go to work for you and start bringing in your new customers.