Customer Story - A new window cleaning business

Starting a window cleaning business comes with its challenges, but for Gareth King of GK Window Cleaning, embracing the right tools and strategies has made all the difference. From leveraging social media for customer acquisition to adopting Squeegee for seamless scheduling and payments GK Window Cleaning is off to a flying start which has seen its customer base quickly expand in just a few months.

Starting up

"When it came to setting up I found YouTube incredibly helpful along with several Facebook groups where experienced window cleaners were more than happy to share their knowledge. There are also quite a few window cleaning forums online that offer valuable advice. I also visited Spotless Window Cleaning in Cwmbran who were fantastic. They gave me so much good advice and were really knowledgeable and willing to help."

Attracting new customers

"One of the first things I did was to set up my website, Google business profile and Facebook page which is where the majority of enquiries come in. I use Canva to create eye-catching, branded posts and share them in local community and village groups which has generated a steady stream of leads. Word-of-mouth referrals have played a huge role in the growth of my customer base, it has snowballed recently with customers referring two or three of their friends and neighbours. For me, these personal recommendations are the most valuable way to attract new customers.”

What sets GK Window Cleaning apart?

"I’ve invested in the latest technology to ensure I provide the best service possible. I use lightweight carbon fiber poles combined with Pure Water technology for a superior clean. From day one I’ve used Squeegee, it helps me organise rounds efficiently ensuring I take the most economical routes and never miss an appointment. It also makes communication with customers seamless. Above all, my focus is on quality. I take the time to get the job done right the first time, no matter how long it takes. Customer satisfaction always comes first, there’s no rushing through jobs—we’re not a ‘splash and dash’ outfit!"

The impact of using Squeegee

"Setting up Squeegee was a breeze. The support team guided me through linking it to my GoCardless account and advised me on the best settings for my business. I was up and running quickly and ready to sign up my first customers. What surprised me most about Squeegee was how intuitive and easy it is to use. The team even set up a personalised template with my company logo and links to my social pages for messages and emails*. This adds a professional touch, especially when providing quotes or inviting customers to sign up for GoCardless.

The automated payment system through GoCardless is one of the best features. Customers love how easy it is—no need for cash payments or worrying about bank transfers. Payments are set up once, stored securely and handled automatically making the whole process stress-free for both me and my customers. Even though I’m still a relatively small business, I can already see how much time Squeegee is saving me. It’s clear that using it from the start is going to help me grow faster—I can’t imagine running the business without it."

Looking to the future

"My goal is to continue to grow and become the largest window cleaning business in our area. Customer acquisition has already exceeded expectations and I aim to maintain this whilst still keeping customer satisfaction at the heart of the business. I want to make the process of arranging a regular window cleaner as easy as possible for customers—and thanks to Squeegee, I’m well on our way to achieving that."

*chargeable work