Marketing for Service Industry Businesses - YouTube
28th October 2022
Did you know that YouTube is the 2nd largest search engine in the world after Google? We didn’t either. Since its release in 2005, YouTube has gained 2.6 Billion users around the world. You might be thinking, “YouTube might help a company that sells products or services online but I don’t see how it could help my local window cleaning business gain more clients or help our business increase profits.” Those are very valid thoughts and we’re here to show you why your local business that provides a service can most certainly benefit from creating content on YouTube. Let's focus on some stats and facts. These are some great ways TouTube can help your business:
1. Customers are more likely to use your services if you provide video content.
According to Wyzowl, 84% of people have bought a product or service due to a company’s video. Those are pretty impressive statistics. So provide your potential customers with videos about your services, who you are as a company, a view into jobs you've done, or why your company is the best in the area. This way customers can see who you are and the quality of work you do. You can add your YouTube videos straight to your webpage so that when your customers come to your site, they can view your content.
2. Having a channel will help your SEO and your online presence.
We could have a whole series on SEO (and we just might soon), but to make a very complicated thing short, SEO is what drives your website to the top of a search page on Google. When your page is at the top of search results, more people will see it. One of the things that will help you with SEO is linking. As we mentioned in the previous section, you can add your YouTube videos directly to your website and vice versa. The more ways people can reach your site, the more visitors you will gain. In turn, you will have more chances to convert potential customers into clients.
3. You can advertise your services on Youtube Ads.
YouTube offers incredibly affordable paid advertising for smaller businesses that do not have large advertising budgets. With rates between $0.10 and $0.30 per view, any small business can make it the goal to start advertising online. You can also have YouTube target people in certain cities or communities so that those in the areas you service will be the ones who are seeing your ads.
4. You can get paid by YouTube to create content.
Get paid while you are getting paid? Sign me up! You're already out on the job earning income so why not pick up the camera and start filming? You can show what equipment you use and why. You can film what a day in your company looks like. You can make content about how to handle common problems in your industry or on the job. There are so many things you can create content about and guess what? YouTube will pay you. Click here to learn about how you can earn extra income from making videos.
5. You can partner with other companies and influencers.
Here at Squeegee, we’ve partnered with several businesses including Peter McKay from Tradman Academy. He’s created some amazing content on his Youtube page to help fellow window cleaners with their companies. He also has several videos about how he uses Squeegee to run his business. We really enjoy collaborating with him. You too can develop relationships with people in your field through YouTube.